EFFECTIVE MERCHANDISING

To sustain its markets and customers loyalty in this very competitive retail world, shop-owners, supermarkets or mix stores are challenged to manage their business skillfully. More over today’s customers are very critical product selection and shopping locations. Only shops the offer added values will attract customers. Benefits :
  • Participants will learns to identify the main elements retailing mix.
  • Participants will comprehend and be able to develop competitive strategies in retail business.
CONTENT
1. Proffessional Merchandiser
  •  Definition of Merchandising
  •  Success Factor Merchandising
  •  Professional Attitude, Self Confidence and Evaluation
2. Basic Concept of Merchandiser
  •  Merchandising Goals
  •  Retailing Mix
  •  Psychology Aspect in Product Outlet Exhibition
3. Merchandising Activity
  •  Merchandising Focus
  •  Tools of Merchandising
  •  Effective Rules of Merchandising
4. Merchandising Plan Circle
  •  Opportunity Analysis
  •  Goal Setting and Action Plan
  •  Evaluation
PARTICIPANTS
Area Sales Managers, Retail Managers, Merchandiser, Outlet Supervisors

EXCLUSIVE METHOD
Case Story / Group Interaction

DURATION
Two Days